About Sneakersnstuff: The Sneakersnstuff Affiliate Program. Sneakersnstuff opened in Stockholm, Sweden back in 1999 by Erik Fagerlind and Peter Jansson, both of whom had a lengthy working experience within the field of sporting goods as well as being crazed sneaker collectors. Close to two decades later we have physical stores in Stockholm, Malmö, London and Paris as well as a thriving online store that is considered to be one of the best in business.